Young Generation Must Use ICT To Promote Homestay – MSC Malaysia News

Wednesday, 29 September 2010

Youngsters in rural areas must apply their expertise in information and communication technology (ICT) to help promote the homestay industry.

Tourism Minister Datuk Seri Dr Ng Yen Yen said with the expertise available among youngsters, they need not go elsewhere to seek employment as Tea Setventuring into the homestay industry can generate economy.

“Homestay is an attractive tourism product that has been in existence in the country for a long time but we have a problem in promotion since it requires a huge amount of finance.

“But with the availability of ICT, we hope the younger generation can contribute in the aspect of promotion,” she told reporters after launching service for Blackberry and iphone users on Wednesday.

She said there were about 3,000 homestays in 150 villages throughout the country with occupancy rate of 20 percent.

Ng added that her ministry hoped to increase the tourism industry’s homestay income from 0.7 percent in 2007 to five percent by 2020.

She added that through the service, information on the 138 homestays registered with the ministry, can be obtained through blackberry and iphone.

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